Lani Shore, Pacific Beach's newest women's boutique at 1152 Garnet Avenue. Sister-owned, coastal-inspired, hand-picked beach dresses, bikinis, coverups, and your whole San Diego summer wardrobe.
Lani Shore is Pacific Beach's newest women's boutique — a coastal-inspired, sister-owned shop at 1152 Garnet Avenue in the heart of Pacific Beach. Hand-picked beach dresses, bikinis, coverups, and elevated coastal pieces — basically your whole San Diego summer in one spot. The aesthetic hits the second you walk in: minimalist white interior, disco balls overhead, racks curated like a closet you'd actually want to live inside.
If you've been mourning the slow disappearance of local boutiques from Garnet Avenue, Lani Shore is the antidote.
Lani Shore is the kind of small business that makes Pacific Beach actually feel like Pacific Beach. Two sisters — co-founders Jennifer and her sister — opened the shop in 2026 after years of dreaming about launching their own boutique in the neighborhood they love.
In their own words: "My sister and I always wanted to open a boutique here in Pacific Beach, and now we're living that dream."
That sister-owned, locally-grounded story isn't just branding — it's the actual operational model. Jennifer and her sister hand-pick every single piece that comes into the shop. No mass-market curation, no algorithm-driven inventory, no chasing trends just because they're going viral on TikTok. The result is a curated, intentional collection that feels like shopping a stylish friend's closet.
The Lani Shore inventory is designed for the full San Diego summer wardrobe — everything you'd actually want to live in from June through September:
The aesthetic skews coastal-inspired but elevated — not your standard beach shop, not luxury fashion, but the carefully curated middle ground that's been missing from Pacific Beach for years.
A few things make Lani Shore genuinely different from what's been happening on Garnet Avenue over the last several years:
1. It's actually local. Pacific Beach's boutique scene has thinned out as larger chains and beach souvenir shops have moved in. Lani Shore arrives as a real, independent, locally-owned boutique with a curatorial point of view — the kind of place that anchors a neighborhood.
2. The owners are present. When you walk in, there's a real chance you'll meet Jennifer or her sister — not a hired sales associate clocking minimum wage. The personal touch matters, and it's been missing from too many newer Garnet shops.
3. The aesthetic is intentional. The interior is light, bright, and intentionally minimalist with disco balls overhead and clean rack styling. It photographs beautifully — and it actually feels good to shop in.
4. The price point is approachable. This isn't La Jolla luxury pricing or downtown Gaslamp showroom pricing. The selections are mid-range, accessible, and designed for women who actually live in PB, not just visit it.
5. They run real promotions. Lani Shore has already done major sales like 20% off entire store for Memorial Day Weekend — accessible deals that make it easy to be a repeat customer.
1152 Garnet Avenue, Pacific Beach, San Diego, CA 92109
The shop sits on Garnet Avenue, Pacific Beach's main retail and dining corridor — walking distance from Crystal Pier, the boardwalk, and several of the neighborhood's most popular restaurants. It's part of a stretch of Garnet that includes other small businesses, cafes, and indie shops — making for a great half-day PB shopping loop.
Getting there:
Make a half-day of it in Pacific Beach:
For more San Diego local picks, browse our Pacific Beach neighborhood guide or check out Barista Botanist — another new local favorite just blocks from Lani Shore.
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