The editorial rules for Hello San Diego's local event coverage: useful dates, neighborhood context, and the events locals would actually plan around.
San Diego has no shortage of event calendars, but most of them are built for clicks instead of locals. This section is for the things someone who lives here would actually consider: neighborhood festivals, restaurant pop-ups, beach cleanups, live music, farmers markets, and seasonal weekends that make the city feel alive.
Every event should pass three checks before it goes live:
That last part matters. Maddie can use AI to format a draft, but the final post should still answer the human question: is this actually worth planning around?
Start with the basics: date, neighborhood, venue, price, and who it is best for. Then add the local read. Parking in Little Italy is different from parking in Liberty Station. A daytime family festival is different from a Friday night North Park crawl. Those details are the value.
Good internal links for this section include Local Picks, Things to Do, and any neighborhood guide that matches the event location.
The goal is not to publish every event in San Diego. The goal is to make Hello San Diego feel like the friend who sends the short list before the weekend starts.