Fashion Week San Diego

Overview

Fashion Week San Diego (FWSD) returns for its 19th annual fall runway series, bringing a vibrant, multi-day showcase of international and regional design talent to Downtown San Diego. As the premier fashion platform in Southern California, FWSD bridges the gap between high-fashion runways, emerging style visionaries, and everyday consumers.

The weeklong schedule features an exclusive kickoff soirée, immersive art and fashion installations, official runway shows featuring emerging and celebrity brands, and an interactive rooftop trunk show where attendees can shop the runway directly.

What You Need to Know

Event: Fashion Week San Diego 2026

When: Wednesday, September 30 – Sunday, October 4, 2026

• Welcome Soirée: Wednesday, Sept 30 (6:00 p.m. – 8:00 p.m.)
• Opening Night Installation: Friday, Oct 2 (6:00 p.m. – 9:00 p.m.)
• Official Runway Night: Saturday, Oct 3 (6:00 p.m. – 9:00 p.m.)
• Trunk Show & Awards: Sunday, Oct 4 (10:00 a.m. – 1:00 p.m.)

Where:

• Welcome Soirée: The University Club — 750 B St, Suite 3400, San Diego, CA 92101
• Opening Night: San Diego Automobile Museum — 2080 Pan American Plaza, San Diego, CA 92101
• Official Runway Night: UCSD Park & Market — 1100 Market St, San Diego, CA 92101
• Trunk Show & Awards: Andaz Rooftop by STK — 600 F St, San Diego, CA 92101

Cost: Ticket options vary by event pass (Single-event tickets, All-Access Pass, and VIP packages available)

Tickets: Available online via the official Fashion Week San Diego website

Age Limit: All ages welcome (Certain lounge/vip areas 21+ only)

Signature Event Schedule

• The Boardroom Welcome Soirée (Sept 30 at The University Club): Kickoff reception collaborating with local executives and industry leaders high above Downtown.
• House of Nouveau Riche Opening Night (Oct 2 at San Diego Auto Museum): Immersive night featuring fashion installations paired with classic vehicles, live music, and designer meet-and-greets.
• Official Runway Night (Oct 3 at UCSD Park & Market): The flagship main stage show highlighting emerging, established, and celebrity fashion brands on the runway.
• Trunk Show & Annual Awards (Oct 4 at Andaz Rooftop): Shop directly from designer collections on the rooftop, meet the creators, and celebrate award winners.

Good to Know

• Shop the Runway: Sunday’s Trunk Show allows guests to buy sample pieces directly from designers or place custom orders right after seeing them on the runway.
• Multi-Venue Event: Events take place across different iconic Downtown and Balboa Park venues—check your ticket details for specific venue addresses each day.
• Dress Code: Chic, fashionable cocktail attire is strongly encouraged across all official FWSD events.
• Media & Photography: Ticket entry includes consent to event videography and photography throughout the venues.

Looking for more local runway shows, boutique pop-ups, and style events in the city? Browse our full event calendar or discover more to explore in Downtown San Diego.