La Jolla Christmas Parade & Holiday Festival

Overview

Ring in the holiday season with a beloved coastal tradition as the La Jolla Christmas Parade & Holiday Festival marks 70 years of festive magic. Centered around "A Village Christmas," this cherished community celebration transforms the heart of La Jolla into a storybook winter wonderland complete with festive floats, marching bands, vintage vehicles, and holiday cheer.

Set against the backdrop of the village, the event brings families together for live entertainment, Santa visits, a holiday market, and an unforgettable afternoon on the coast. Whether you're a lifelong local or taking in your first coastal parade, it's the ultimate way to kick off December.

What You Need to Know

• When: Sunday, December 6, 2026 — Parade kicks off at 1:30 p.m., with festival activities running from 1:00 p.m. to 5:00 p.m.
• Where: The Village of La Jolla (Parade begins at Kline & Girard; Holiday Festival is at the La Jolla Rec Center)
• Admission & Tickets: Free admission for the parade and festival. Check out La Jolla Christmas Parade Official Site for schedule updates, Santa visit details, and market applications.
• Ages: Family-friendly, all ages are welcome.
• Parking: Street parking is available throughout the village, but arriving early or utilizing rideshare/transit is highly recommended due to road closures along the parade route.

What's Actually Happening

More than just a procession, this is a full afternoon holiday experience. Find your spot along Girard Avenue to watch the spectacular 70th-annual parade featuring marching bands, drill teams, vintage cars, magnificent floats, and a special appearance by Santa Claus himself.

Head over to the La Jolla Rec Center for the Holiday Festival to explore the Christmas market, enjoy seasonal treats, check out community booths, and experience festive family entertainment. It's a vibrant neighborhood tradition that brings the entire community together.

Insider Tips

• Claim your spot early along Girard. Prime viewing spots fill up fast ahead of the 1:30 p.m. parade start time, so pack a blanket or folding chairs and get there early.
• Check out the Christmas Market. Stop by the holiday market booths for unique gifts, seasonal crafts, and festive goodies from local vendors.
• Make a day of it in the village. Plan to grab lunch or coffee at a local La Jolla cafe before the parade starts, or stick around afterward to explore the shops.
• Stay for a visit with Santa. Check the schedule at the festival grounds to catch Santa for family photos and holiday wishes.

For more happenings across the county, browse our full Hello San Diego event calendar.