The Farmers Insurance Open Is Now The Sentry — and the Hawaii Event It's Named After Is Gone

Overview

The PGA Tour event at Torrey Pines is now called The Sentry.

Not the Farmers Insurance Open. Not the Sentry Insurance Open, whatever the ticket resellers are calling it. The Sentry.

If that name sounds familiar, there's a reason, and the story behind it is genuinely unusual.

The Sentry used to be a tournament in Hawaii — the season opener at Kapalua on Maui, played there from 1999 through 2025. Then drought and Maui County water-conservation mandates compromised the Plantation Course, the PGA Tour announced in September 2025 that the 2026 edition wouldn't be played there, and by April 2026 it was confirmed there would be no Hawaii event at all in 2027 — the first time in fifty-six years.

Sentry Insurance's sponsorship ran through 2035. The tournament it sponsored no longer existed.

So on June 1, 2026, the PGA Tour, Sentry and the Century Club of San Diego announced that Sentry would become title sponsor at Torrey Pines, and the name would move with it.

There is now exactly one PGA Tour event called The Sentry, and it's in San Diego.

Farmers Insurance held the title here for seventeen years, and during that run the Century Club generated $25 million in charitable donations. Their last edition was January 2026.

The Dates — and an Unresolved Conflict

We have to flag this, because two official sources disagree and we're not going to guess.

• The tournament's own website says January 27–30, 2027 — Wednesday through Saturday. That's also what the July 2026 announcement said, and tickets are sold only for those four days.
• The PGA Tour's own announcement and the official 2027 schedule say January 25–30, 2027 — Monday through Saturday.

Both ranges are internally consistent: January 25 is a Monday, January 27 is a Wednesday, January 30 is a Saturday. We checked.

The most likely explanation is that competition rounds run Wednesday to Saturday inside a tournament week that opens on Monday with practice and pro-am activity — but no source actually says that, so we're not asserting it.

What you can rely on: the four days you can buy a ticket for are Wednesday January 27 through Saturday January 30.

Why It Finishes on a Saturday

This is the genuinely interesting scheduling detail.

The Sentry is the only event on the entire 2027 PGA Tour schedule with a Saturday finish. It's deliberate — it keeps the final round off the same day as the NFL conference championship games.

Which means if you've ever wanted to watch a PGA Tour tournament come down the stretch without it competing against football, this is the one. And it means the Sunday after is free, which changes how you plan the weekend.

It's a full-field event worth 500 FedExCup points, and it's the second event of the 2027 season.

Two other things worth knowing about its status. It is not one of the eight Signature Events in 2027 — Sentry executives have said they hope it becomes one, but it isn't yet. It will, however, join the PGA Tour's new Championship Series beginning in 2028, which is a meaningful elevation.

It's also the tournament's debut on CBS as part of the Tour's move to network coverage there, alongside Paramount+, Golf Channel, PGA Tour Live on ESPN+ and SiriusXM.

The Courses

Torrey Pines has two courses, North and South, and the official 2027 schedule lists both.

Round assignments aren't published on the tournament's own site. Local reporting says the first two full-field rounds split across both courses, with the third and fourth rounds on the South Course only — which is how the Farmers Insurance Open ran for years, so it's very likely right. We just can't source it officially.

The South is the famous one. It's the course that hosted the 2008 and 2021 U.S. Opens, and it's where the tournament will finish.

2027 is the 75th edition of the tournament and the 60th consecutive year at Torrey Pines. It was first played in 1952 as the San Diego Open and moved here in 1968.

Tickets

| | Wed Jan 27 | Thu Jan 28 | Fri Jan 29 | Sat Jan 30 | Weekly |

|---|---|---|---|---|---|

| Grounds | $50 | $60 | $70 | $80 | — |

| ULTRA Zone | $150 | $165 | $180 | $195 | $600 |

| Pechanga Club | $350 | $395 | $450 | $450 | $1,575 |

Prices escalate as the tournament approaches. Grounds admission is $50 from September 23 through January 5, $60 from January 6 to 19, and $70 from January 20 through the tournament. ULTRA Zone steps $150 / $165 / $180 and the Pechanga Club $350 / $370 / $395 on the same schedule.

So the cheapest way in is to buy early. Waiting until tournament week costs you forty percent on a Grounds ticket.

Free and Discounted Admission

This is better than most people expect, and it's the most useful section here.

• Youth 15 and under get in free on Grounds admission with a ticketed adult — one youth per ticketed adult.
• Military — active duty, reserve, retired and veterans — pay $45 for Grounds, Wednesday and Thursday only. Verification through GOVX, one transaction, maximum four tickets.
• The Patriots' Outpost at the 13th hole is free for active duty and military, hosted by the Harbaugh Foundation. Request by email to info@harbaughfoundation.org. First come, first served, limit two per person, military ID required at the gate.
• Seniors 60 and over pay $45 for Grounds, also Wednesday and Thursday only. ID may be requested.

There is no free day for the general public.

The pattern to notice: both the military and senior discounts are Wednesday and Thursday only. Those are also the cheapest days at full price and the days when the full field is still playing, which makes Wednesday the best-value day on the calendar by some distance — $45 for a senior or service member, free for a child, and twice as many players on the course as the weekend.

Parking — Buy It In Advance

All parking must be purchased in advance. There are no on-site sales. Every lot runs a shuttle to and from the course.

| Lot | Wed | Thu | Fri | Sat |

|---|---|---|---|---|

| Hilton Valet — 10950 N. Torrey Pines Dr. | $115 | $115 | $100 | $100 |

| Sanford Consortium — 2880 Torrey Pines Scenic Dr. | $85 | $85 | $85 | $85 |

| Del Mar Fairgrounds — 322 Via De La Valle, Solana Beach | $40 | $40 | $40 | — |

| Scripps A — 10820 N. Torrey Pines Rd. | — | — | — | $75 |

| Scripps B — 3506 Cray Ct. | — | — | — | $60 |

Sanford Consortium is the one to book if you'd rather not shuttle at all — it's about a 500-foot walk to the South Entrance.

Del Mar Fairgrounds is the cheap option at $40 and runs a continuous shuttle loop. Wednesday and Thursday the lot opens at 7:30 a.m. with the first shuttle at 8:00 and the last at 6:00 p.m. Friday the lot opens at 8:00 with the first shuttle at 8:30. There's no Saturday Fairgrounds option published.

Two better ideas for most people:

Rideshare. The tournament recommends it, and there's a dedicated Ridesharing Lounge at the Gliderport entrance, 2880 Torrey Pines Scenic Drive. Note that the Gliderport is drop-off and pick-up only — you cannot park there.

Bike valet is free, in a secure area — but you have to register in advance for a parking pass through the tournament's ticketing system. For anyone within riding distance of La Jolla, that's the easiest version of this day.

Accessible parking: contact the tournament office at (858) 886-4653 ext. 105 or tickets@thesentry.com.

The Defending Champion

Justin Rose, and he won it emphatically.

At the 2026 Farmers Insurance Open he shot 23-under 265 and won by seven strokes, wire to wire. That broke the 72-hole tournament scoring record at Torrey Pines by a single stroke, beating Tiger Woods's 1999 mark, and made him the first wire-to-wire winner there since Tommy Bolt in 1955. It was his thirteenth PGA Tour win.

Worth being precise: that's a tournament and course scoring record at Torrey Pines, not a PGA Tour record.

What Isn't Published Yet

The tournament's own planning page says more information will be added as the event approaches, and a fair amount is still missing:

• The purse. Not published for 2027. For reference, the 2026 Farmers Insurance Open purse was $9.6 million.
• Field size, beyond being described as a full-field event.
• Gate times, prohibited items, the re-entry policy and the cell phone policy.
• Whether there's a pro-am or celebrity component. Nothing is published for 2027, and the only pro-am on the 2027 schedule is Pebble Beach in February.
• Whether spectators can walk the course. Tickets are sold as "Grounds" admission, which conventionally means course access, but the site makes no statement about it.

If any of those matter to your plans, check back closer to January or call (858) 886-4653.

Buy From the Tournament, Not a Reseller

This matters more than usual this year, because the name change has left the resale market in a mess.

At the time of writing, resellers are advertising this event as:

• "Farmers Insurance Open" — the old name, retired after January 2026
• "Sentry Insurance Open" — not the name of anything
• Dated Sunday, January 31, 2027 — a day the tournament does not play, under a format that finishes Saturday

A Sunday ticket to a Saturday-finish tournament is not a ticket to anything. The old farmersinsuranceopen.com domain is also still live with a 2025-dated press release on it.

Buy from thesentry.com.

How to Go

• Torrey Pines Golf Course, La Jolla — South and North Courses
• Wednesday January 27 – Saturday January 30, 2027 (the PGA Tour's schedule lists the week as starting Monday January 25)
• Grounds tickets from $50, rising to $70 in tournament week
• Youth 15 and under free with a ticketed adult
• Military and seniors 60+: $45 Grounds, Wednesday and Thursday only
• Patriots' Outpost free for military — info@harbaughfoundation.org
• All parking is advance purchase. $40 at Del Mar Fairgrounds up to $115 Hilton valet
• Free bike valet, advance registration required
• Rideshare lounge at the Gliderport, 2880 Torrey Pines Scenic Dr.
• (858) 886-4653 · tickets@thesentry.com · thesentry.com

Good to Know

• It's called The Sentry now. Not the Farmers Insurance Open, and not the "Sentry Open."
• It finishes on a Saturday — the only event on the 2027 Tour that does, to avoid the NFL conference championships.
• Buy tickets before January 5 for the $50 Grounds price.
• Wednesday is the best value day. Cheapest ticket, full field, and the day the military and senior discounts apply.
• Kids 15 and under are free with an adult, one per adult.
• Parking must be bought in advance. None is sold on site.
• Sanford Consortium is a 500-foot walk — the only lot where you can skip the shuttle.
• Bike valet is free but needs advance registration.
• Ignore the resellers. They've got the name and the dates wrong.
• Justin Rose is defending, after a seven-shot wire-to-wire win.

Why It's Worth It

Because Torrey Pines in January is one of the genuinely great sporting days in San Diego, and this year it comes with a story.

The golf course does most of the work. Clifftop holes above the Pacific, the South Course that hosted two U.S. Opens, and a field playing it in late January when the rest of the country is frozen — it's the reason this tournament has been here for sixty consecutive years and the reason it's the one event on Tour that looks like a postcard on television.

But the renaming makes 2027 unusual. A tournament in Hawaii ran out of water, its sponsor had nine years left on a contract, and the name came to San Diego. That's not a rebrand, it's an inheritance — and it's why this event is on CBS, why it's heading into the Championship Series in 2028, and why there's a real argument it becomes a Signature Event before long. Being there for the first one under the new name is a decent thing to have done.

And the practical case is strong. Fifty dollars gets you onto the grounds if you book early. Kids are free. A service member or anyone over sixty pays forty-five dollars on Wednesday, when the full field is still playing and there's twice as much golf to watch as on Saturday. For a PGA Tour event, that's remarkably accessible — and you can bike there and valet the bike for nothing.

The move: book a Wednesday Grounds ticket before January 5, register the bike valet, and go watch the full field on the clifftops while the price is still fifty dollars.

Also at Torrey Pines: our guide to hiking Torrey Pines State Natural Reserve covers the trails next door, which are worth a morning in their own right.

For more on what's coming up, browse our San Diego events calendar.

Frequently Asked Questions

What happened to the Farmers Insurance Open? It was renamed The Sentry. Sentry Insurance became title sponsor of the Torrey Pines event in an announcement on June 1, 2026, after Farmers' seventeen-year run ended with the January 2026 edition.

Isn't The Sentry a tournament in Hawaii? It was, at Kapalua on Maui from 1999 through 2025. Drought and Maui County water-conservation mandates compromised the course, the PGA Tour cancelled the 2026 edition there, and by April 2026 there was no Hawaii event on the 2027 schedule at all. The name moved to San Diego with the sponsor. There is now only one Sentry.

When is The Sentry 2027? The tournament's own site lists January 27–30, 2027, Wednesday through Saturday, and tickets are sold for those four days. The PGA Tour's schedule lists the week as January 25–30, starting Monday.

Why does it finish on a Saturday? To avoid competing with the NFL conference championship games. It's the only Saturday finish on the 2027 PGA Tour schedule.

Where is it played? Torrey Pines Golf Course in La Jolla, across the South and North Courses. Round-by-round assignments aren't officially published, but the format has historically used both courses for the first two rounds and the South only for the final two.

How much are tickets? Grounds admission runs $50 to $80 depending on the day, and prices rise as the tournament approaches — $50 until January 5, $60 to January 19, then $70. ULTRA Zone is $150 to $195 a day or $600 for the week. The Pechanga Club is $350 to $450 a day or $1,575 weekly.

Are kids free? Yes — youth 15 and under get free Grounds admission with a ticketed adult, one youth per adult.

Is there a military discount? Yes. Active duty, reserve, retired and veterans pay $45 for Grounds on Wednesday and Thursday, verified through GOVX, maximum four tickets. Separately, the Patriots' Outpost at the 13th hole is free for active duty and military by request to info@harbaughfoundation.org.

Is there a senior discount? Yes — $45 Grounds admission for ages 60 and over, Wednesday and Thursday only.

Is there a free day? Not for the general public.

Where do I park? All parking is advance purchase with no on-site sales, and every lot shuttles to the course. Del Mar Fairgrounds is $40, Sanford Consortium $85, Scripps lots $60 to $75 on Saturday, and Hilton valet $100 to $115. Sanford Consortium is about a 500-foot walk to the South Entrance.

Can I bike there? Yes, and bike valet is free — but you need to register in advance for a parking pass.

Can I get dropped off? Yes, at the Gliderport entrance, 2880 Torrey Pines Scenic Drive, which also houses the Ridesharing Lounge. You can't park there.

What's the purse? Not published for 2027. The 2026 Farmers Insurance Open purse was $9.6 million.

Who won last year? Justin Rose, at the 2026 Farmers Insurance Open — 23-under 265, a seven-stroke wire-to-wire win that broke the Torrey Pines 72-hole tournament scoring record previously held by Tiger Woods.

Is it a Signature Event? Not in 2027. It joins the PGA Tour's new Championship Series in 2028.

Why are resellers calling it something else? The name change is recent and the resale market hasn't caught up — listings still appear as "Farmers Insurance Open" and "Sentry Insurance Open," some of them dated Sunday January 31, which isn't a tournament day. Buy from thesentry.com.